One of the wonderful things about working as a designer is the variety. You just don’t know from one week to the next who you will be working for and the type of businesses you will be involved with. I relish that variety as it keeps things fresh but the other positive side of it is that you meet such talented and interesting people. One of these is a woman I met in October last year called Anna Doherty. She has a lot of experience in business and marketing and last year started up another venture called “Anna’s Natural Sauces”. These are exactly as the name suggests, totally natural cooking sauces that are handmade by Anna.
I had the pleasure of working on the branding of Anna’s new business and also designing the labeling for her first 5 sauces. It was a really enjoyable experience as Anna’s visual taste is very similar to mine so we blended well. The photoshoot was art directed by me and shot by Mari of letspose photography in November. Anna’s house is perfect for this type of photography, the colours, lighting and props worked well.
I used pattern and vibrant colours as backgrounds to the labels as it suited the homespun, eclectic effect that I wanted to achieve. I really like the labels and I think the designs and photography will lend themselves well to other medium also. Oh – and one of the best perks of the job – we got to eat the gorgeous food that was cooked on the day of the shoot…..hey, it’s a tough job but somebody’s gotta do it!!!
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